New research suggests foodservice operators in the UK higher education sector could miss out on significant revenue opportunities by failing to incorporate more fresh food and customisation into their menus.
According to analyst firm Technomic, off-campus restaurants and retail stores are currently earning a greater share of students’ total food and beverage purchases (59%) than on-campus concepts (41%).
It claims campus operators could increase traffic and sales by incorporating more fresh food choices and customisation opportunities.
“Ample opportunity exists for college and university operators to boost incremental foodservice traffic and sales on campus and gain greater share of total foodservice sales by taking share from off-campus locations,” said Darren Tristano, senior managing director of Technomic.
The company’s latest UK College & University Foodservice Consumer Trend Report reveals that freshness matters to students. More than half of those surveyed indicated that the availability of fresh foods are extremely important at both on- and off-campus foodservice operations;
Customisation is also key, with nearly 40% of students agreeing that it is important to be able to substitute or omit ingredients in their food.