An artisan veggie burger company has smashed its crowdfunding target and will use the cash it has raised to open its first permanent restaurant site.
The Vurger Co turned to Crowdcube at the start of this month in an effort to raise £180,000 in exchange for 23.08% of its business.
It surpassed that objective in less than two days and then went on to reach its overfunding target of £300,000 in 33 hours.
With the investment, it will be able to open our doors to a permanent site that it has found in London. The plant-based burger company expects the site to open in early 2018.
The owners of the business started The Vurger Co while on the lookout for fast, natural plant-based food after suffering from persistent health issues. They use vegetables, seeds, nuts and legumes to create the ultimate plant-based burger and have already won a legion of fans from their appearances at festivals and markets.
The company will warm up for its first full-time site by hosting a temporary pop-up in Bethnal Green over the summer.
Google trends reported that vegan searches increased by 90% in 2016, while Ocado revealed last year that plant-based food sales increased by 1,500%.