Malibu Corporation is enabling any business to sell hot takeaway food by launching a new branded point of sale solution around its Perfect Fry ventless fryer.
It developed the ‘Hot2Go’ solution after market research revealed that some customers found it difficult, expensive and time-consuming to promote their hot food products.
At the heart of the offering is the self-contained Perfect Fry, a commercial countertop ventless fryer using a patented HEPA filtration technology, which results in the fryer being virtually odourless and requiring no extraction, making it ideal for behind-the-counter cooking.
The full Hot2Go package includes a range of accessories, consumables and POS that caters for everything needed to get up and running.
”The problem in the past has always been how to provide point of sale material for a diverse range of businesses selling from a wide range of hot food products to different target markets and at a suitable cost,” explained Tony Keating, managing director of Malibu. “As a company we have always worked with customers, where needed, to help them with selling their product”.
The Hot2Go brand id designed to help any business to maximise promotion quickly and easily.
It boasts an array of fully customisable point-of-sale materials such as posters, menu cards and outdoor signage but businesses can simply add their own prices and photos to the templates or they can just select from a range of tempting high quality stock images prior to print.
“Hot2Go is ideal for independent convenience stores and forecourts as it allows them to easily customise the point of sale to suit their market and provides a range of equipment that can be scaled to the size of the business or premises,” added Keating.
Malibu Corporation has been supplying Perfect Fry ventless fryers to a wide range of businesses across the UK for more than 20 years. The equipment allows operators to cook hot food with no extraction, ventilation and in some cases without a kitchen.