A multimillion pound retail development programme in London Victoria is set to provide an injection of spend into the catering equipment market after a raft of leading names from the restaurant world rushed to sign up to the scheme.
No fewer than 18 new eateries, including Bone Daddies and D&D Restaurants, have committed to unit space at the Novo development, which is due to open in 2016 with the promise of offering visitors the best choice of dining in London.
Seven of the 18 restaurants were confirmed yesterday, with more to follow in due course. The destination will create a link from Victoria Station to Buckingham Palace and is expected to become one of London’s most inviting restaurant quarters. Restaurants, eateries, bars and rotating dining experiences are all planned for the 897,000 square foot site.
Those that have put pen to paper include D&D London, which will open a 10,000 square foot restaurant over two floors, comprising a café, bar, outdoor terrace and food retail on the ground floor, as well as Bone Daddies, which intends to bring its Ramen Bar to Nova.
Will Ricker, who has enjoyed success with his pan-Asian restaurants and more recently his Mexican brand La Bodega Negra, is bringing his Stoke House and Juice Well concepts to the project, while top British chef Jason Atherton will add to his growing portfolio of iconic dining destinations that include Pollen Street Social and Berners Tavern with the opening of an Italian dining concept at Nova.
Additionally, restaurant collective Village London and fresh food specialist Sourced Market have also been announced as tenants, with the latter now set to move up to three sites in the UK.
Nova, Victoria is being developed by the Victoria Circle Limited Partnership, a 50:50 joint venture between Land Securities and CPPIB.
David Atcherley-Symes, retail leasing director, London portfolio at Land Securities London, stated: “The last couple of decades has seen London’s food offering evolve, diversify and improve to now equal that of Tokyo, New York or Paris. With the world’s best talent arriving, and the continued strengthening of our domestic talents, London now acts as a smorgasbord of culinary delights.
“Nova will be a central location that brings all of this together in a fun, fresh setting. The brands and dining concepts already confirmed to be opening in 2016 are places we know Londoners want to eat and spend time in, and there’s more to come.”