Virtual concierge guides VIP buyers to the right kit

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Key foodservice operators are being offered the chance to get more out of their visit to this month’s Great Hospitality Show through CESA’s ‘Group Buyer Programme’.

The initiative is designed connect VIP visitors with products and exhibitors that they really want to see. The programme was first launched at Hotelympia last year, where it is claimed it was responsible for a 13% increase in attendance from group buyers.

The Group Buyer Programme gives VIP visitors an exclusive virtual concierge who will help them quickly find the products they want to view.

The first part of the programme has already been completed, with a highly targeted marketing campaign inviting VIP buyers to join the programme in order to fast-track their visit and make best use of the time they have at the show.

The Group Buyers Programme app, available for both IOS and Android, allows exhibitors taking part in the programme to access data on buyers when they visit the stand, including contacts, head office records and current suppliers.

CESA members who sign up for the scheme have access to the full universe of every group operator and their key buyers, via the app, to encourage attendance.

The app also features a function that alerts exhibitors when VIP visitors are ‘in the hall.’

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