Waitrose is set to become the first national supermarket in the UK to offer sushi as part of a new foodservice concept unveiled at its latest branch.
The sushi counter at the chain’s new Nine Elms shop, on London’s South Bank, will be launched in co-operation with Sushi Daily, one of Europe’s largest suppliers of sushi bars and counters.
Customers will be able to buy the sushi freshly made in store when the branch opens for business tomorrow.
The 18,000 square foot store takes the retailer to more than 100 outlets within Greater London as it continues to increase its presence in the capital.
Waitrose has already opened new shops this year in King’s Cross and West Kensington as well as doubling the size of its Bayswater branch.
As well as fresh meat and fish service counters, the shop will include a bakery with an eat-in area.
Ed Caswell, branch manager at Waitrose, said: “The new shop aims to meet modern-day shopping patterns with more technology, new concepts, a broader product range offering greater convenience and a focus on hospitality.”