Specialist warewashing maintenance company Crystaltech is undergoing a major rebranding of its van fleet to accommodate the new logo of distributor association CEDA.
All 60 vans are being updated at a rate of five vans a week, although 15 were completed last week alone.
Derek Maher, managing director of Crystaltech, said: “As one of the UK’s leading warewashing maintenance providers, we need to ensure we remain as up-to-date as possible and the new eye-catching CEDA logo acts as an assurance, of our trade body affiliation, to our customers. Our vans represent the company and its services and, as such, have to look professional.”
CEDA is the premier trade association for catering equipment distributors, installers, design companies and service providers in the UK.
CEDA recently rebranded with the aim of increasing business profile for its members and partners, and also appealing directly to foodservice and hospitality operators looking for outstanding design, installation and service relating to kitchen and front-of house projects across all sectors.
CEDA director general, Adam Mason, spoke with FEJ about what the changes mean for foodservice operators earlier this year HERE.