Hobart Warewash has found a novel way to kick-start a new warewashing campaign – by enlisting a 70-piece school orchestra to illustrate its innovative approach to business!
The company’s ‘In Tune with You’ promotion offers caterers the chance to benefit from free upgrades from new purchases of its PROFI range of hood- type machines to its high-end PREMAX line, throughout April, May and June.
A promotional video has been created to accompany the launch, likening the smooth running of professional kitchens to the organisation and skill of an orchestra.
Hobart worked with the award-winning 70-piece orchestra at the highly prestigious Oundle School, in its native Cambridgeshire, bringing the campaign to life using Gustav Holst’s The Planets – Jupiter, the Bringer of Jollity, as the soundtrack.
Oundle School is one of Hobart’s key education sector customers and uses its hood-type, rack and undercounter machines to process a high volume of dirty crockery, cutlery, glassware and utensils from the 11 catering sites that serve its 14 boarding houses every day.
Chris Dickie, deputy catering operations manager at Oundle, said: “Hobart has been part of our delivery team for over 20 years, and is a trusted partner in the delivery of our large-scale catering operation. As a prestigious school we demand the very best and the catering is absolutely no different. We’re delighted to show off two of our greatest assets – our award-winning orchestra and dedicated catering team – on screen. I can attest that seeing both in action really does hit home the similarities.”
Hobart claims that operators which take advantage of the three-month opportunity to upgrade to its highest specification machines can potentially expect to see a 30% saving in energy bills, a 50% water usage reduction and an 80% saving in chemical usage.
Tim Bender, sales director at Hobart Warewashing UK, added: “The ‘In Tune with You’ campaign reinforces Hobart’s heritage while highlighting our dedication to an ever changing market. We’re delighted to unveil the campaign in such an innovative style by offering this exclusive upgrade from our PROFI range to class-leading PREMAX.”