Welbilt has created a new role – vice president of sales for the EMEA region – in an effort to boost sales.
Jean-Paul Roudier has been appointed and hopes to build on the success that he has achieved within the Middle East African market, where he helped deliver “substantial growth” to the business.
Roudier will assume responsibility for sales and distribution strategy in the entire EMEA region.
Roudier brings with him more than five years direct foodservice experience after joining as vice president, sales for emerging markets, back in 2012 where he established sales operations in India and led sales teams in Russia and the Commonwealth of Independent States.
Since 2013 he has held direct responsibility for the Middle East Africa region where he has helped achieve significant growth in what is a challenging market. Prior to joining Welbilt Roudier held senior leadership roles in finance and HR for Groupe Danone in France.
In this new role, Roudier will aim to continue to drive strong marketing and sales performance through the development of a strong team, whilst strengthening existing and new customer relationships in order to achieve Welbilt’s sales growth goals.
“We’re delighted to appoint Jean-Paul as Welbilt’s vice president of sales for EMEA. He brings exceptional skill, understanding and knowledge of sales to the EMEA sales team and has helped achieve significant growth within challenging regions and emerging markets. We’d all like to congratulate Jean-Paul on his new role and wish him every success,” commented Phil Dei Dolori, senior vice President and managing director for Welbilt, EMEA and APAC.