Motorway service operator, Welcome Break, has triggered a £1m investment plan that will see at least five of its sites undergo massive refurbishments this year.
The company confirmed this week that it has redeveloped the food court at Hopwood Park services, which is located off junction two of the M42 in Worcestershire.
The revamp fits into a wider national investment programme that will see the foodservice facilities at several service stations upgraded.
Rod McKie, CEO of Welcome Break, said: “Hopwood Park is the first of our sites to be re-launched this year, after an extensive £1m investment. Over the next three months, five of our other sites will complete their renovations after a similar level of capital expenditure, ensuring our customers can enjoy even more of the warm, comfortable and rewarding experience that we’re known for, as well as top quality food brands and wider choices.”
Tenants of the new food court at Hopwood Park Services include Subway, Starbucks, Harry Ramsden’s and Waitrose.
Other Welcome Break venues scheduled to be redeveloped in 2015 include Leicester Forest East, Corley, Warwick, Gordano and Fleet. It relaunched three sites last year.
After the success of the initial three re-launches in 2014, this development is the first Welcome Break site in the UK to be re-launched this year with the brand’s new format and another five further sites in the Welcome Break estate will also receive a makeover over the coming year,
In a further extension to its investment programme, Welcome Break has also opened six new Starbucks drive-thrus across its portfolio, at Fleet North, Hartshead Moor East, Membury West, Membury East, Gordano and Warwick South.
Founded in 1959, Welcome Break has 27 sites across the UK and attracts 80 million motorway customers annually.