Whitbread buys 49% stake in healthy eating chain

Pure

Whitbread has snapped up a 49% stake in London-based grab-and-go specialist, Healthy Retail Ltd, which trades as ‘Pure’, for £6.8m.

The hospitality giant has the option to acquire the remaining 51% stake within the next five years. The business will continue to be managed and operated by the Pure management team.

Pure is a food-led grab and go and online delivery concept that specialises in fresh, natural healthy meals made individually for the customer. The company currently has eight shops in London’s West End and The City and further sites in the pipeline.

Alison Brittain, CEO of Whitbread said: “As the UK’s largest hospitality company, it’s vital that Whitbread has its finger on the pulse of consumer trends and that we innovate with new formats and concepts. I see considerable opportunities to grow the brand and by taking a stake in Pure, we fast become part of a business that specialises in the exciting growth market for natural, healthy takeaway food and drink.”

Spencer Craig, founder and managing director of Pure, said that the company has built a loyal customer base as people increasingly demand delicious, seasonal and handmade food at work or on the move.

“We’re growing fast and have plans to open more shops over the next three years. With Whitbread’s backing and support, we are looking forward to sharing our food with many more people and injecting further pace into building the Pure brand and expanding our network of shops.”

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