Winterhalter has shared details of how it became the first catering equipment company to achieve carbon footprint certification after being invited to speak at The Carbon Trust’s ‘Standard Bearers’ conference.
The conference, which was held in London, attracted big names including Lego, McDonald’s and GlaxoSmithKline, who came to find out how different industries are tackling big environmental issues.
Winterhalter is the only catering equipment company to achieve carbon footprint certification through the Carbon Trust. To enable the accreditation, the Trust worked with Winterhalter to develop a calculator that buyers can use to compare the lifetime carbon footprint, and expected energy costs, of any Winterhalter model, based on their anticipated levels of actual use.
“Many of the delegates were looking at the science behind our carbon footprinting,” said Winterhalter marketing manager Paul Crowley, who made the workshop presentation jointly with Dominic Burbridge of The Carbon Trust.
“The Trust required a huge range of elements to be factored in before they could create a carbon footprint for each Winterhalter warewasher model – most of the questions from the floor focused on how those elements came together to create the footprint figure.”
During the workshop, Crowley considered the difficulties of creating the calculator, and the benefits of carbon footprinting to equipment buyers and to Winterhalter itself, in terms of the commercial edge is has given the company.
“Any foodservice operator who is interested in sustainability and CSR immediately sees the value of our carbon footprinting,” he said. “This is a catering equipment industry first and we are very proud of it. Plus, of course, it fits with our brand’s commitment to the environment. However, there’s no doubting that it is helping, and will continue to help, in winning us business.”