WMF shakes up coffee machine market with first ‘hybrid’

WMF Espresso

Coffee machine manufacturer WMF yesterday unveiled a first ever ‘hybrid’ model that it believes will shake up the industry.

Members of the UK press, including FEJ, were treated to the first look at the ‘WMF Espresso’ machine, which the company claims provides an answer to the age-old dilemma of traditional versus automatic.

Marcus Gansloser, managing director of WMF, told FEJ that the machine had been three years in the making and would offer a unique combination of manual and automatic systems in a hybrid unit.

He said that the theatre of a coffee prepared from a traditional machine, handmade by a trained barista, could now be produced with all of the efficiency, consistency and pace of an automatic bean to cup machine.

“WMF has extensive proficiency in coffee machines as we launched the very first fully automatic Espresso machine. Since then technology has progressed immensely but our core values remain; that of building quality solutions to enhance our customers’ businesses.

“The WMF Espresso combines all of the emotion and individuality of a traditional machine with the functionality and productivity of an automatic bean to cup machine so the operator can now rest assured his or her coffee will be of a consistently high standard, enabling them to enhance sales, whilst also concentrating on other aspects of their business, no matter who makes the coffee.”

The WMF Espresso benefits from enhanced software and a colour, touchscreen display. Other features include separate brew units for different types of coffee, three beverage buttons for each brew unit that can deliver up to 12 modifiable, coffee recipes, and the ability to turn off the internal grinder when wanting to use grinds from an external source.

The unit also features a basic steam wand with variable steam power on one side and an automatic steam wand with the ability to prepare three different qualities of milk foam on the other.

It also boasts a Steam Jet for heating two cups at a time, removable, air-cooled bean hoppers and easy manual adjustment of grinder settings with automatic adjustment recommendations, based on brewing time.

Gansloser said the machine can deliver up to 300 espressos or 240 cappuccinos per hour.

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