Young’s has converted one of its pubs into a standalone ‘Burger Shack’ following the success of the brand since its inception and hinted that there are more in the pipeline.
The company has opened six Burger Shacks within its pubs this year, but recently it transformed its Firestables pub into a permanent BurgerShack & Bar site.
The standalone site, in the heart of Wimbledon Village, features an enlarged menu and “provides a stepping stone for extending this brand”, according to the company.
In a further sign that the company sees Burger Shack standing on its own two feet it has created a dedicated website for the brand.
“This growth has been the result of our successful food strategy and recent investments to increase our pubs’ emphasis on food, which has in turn increased drink sales,” the company stated. “Our food strategy remains focused on freshly prepared, seasonal British pub food, serving best-in-class classics and the ultimate Sunday roasts. We are, however, mindful that food trends are ever evolving and that, in order to stay ahead of the competition, innovation has to be a key part of our approach.”
Young’s says that its chefs’ ability to create and deliver high quality food to customers is integral to its success. It has therefore expanded its Chef Academy to ensure it continues to retain, recruit and train highly skilled chefs and to combat the ongoing competition for the same talent.
Those enrolled undertake a series of master classes, hosted by its in-house qualified team, to gain accreditation at intermediate (NVQ level 2 in professional cookery) and advanced (NVQ level 3 in hospitality management) levels. “These courses are engaging, promote recipe creativity and give staff the right ingredients to succeed,” the company said.