£10m restaurant roll-out planned by firm that bought Giraffe

Cinnamon Club

The company that has just bought the Giraffe restaurant chain from Tesco has revealed it will spend £10m expanding another of its recent acquisitions, the Cinnamon Collection.

Boparan Restaurant Holdings will invest the sum in opening more than 10 new restaurants over the next three years, adding to the group’s existing sites, which include The Cinnamon Club, Cinnamon Kitchen and Cinnamon Soho.

The funding will enable the group, spearheaded by executive chef and CEO Vivek Singh, to accelerate rolling out two of its brands – Cinnamon Kitchen, which is currently City-based, and the most casual and modern of the Collection’s restaurants, all-day dining concept Cinnamon Soho.

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The fine dining Cinnamon Club based in the Grade II-listed Old Westminster Library will continue to be the Collection’s flagship brand.

Central London sites are being sought for Cinnamon Kitchen, with plans to expand to other major cities in 2017, alongside regional locations for Cinnamon Soho.

Singh said: “We are delighted that Boparan Restaurant Holdings are supporting the growth of our business in London and nationally, taking The Cinnamon Collection to the next level. Opening 10-plus sites is a very exciting prospect and I look forward to sharing our modern Indian approach with the rest of the UK.”

Ranjit Singh Boparan, CEO Private Office, comments: “We acquired Cinnamon Collection because we believe the business has significant potential for growth and with a strong pipeline in place the team led by Vivek Singh and [commercial director] Tina English are ready to start scaling the business.”

Last month BPH was named as the buyer of the Giraffe restaurant chain from Tesco. The amount it paid for the business has not been disclosed but the deal gives it access to 54 restaurants.

Tags : Boparan Restaurant HoldingsCinnamon ClubCinnamon CollectionGiraffe
Andrew Seymour

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