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Leon eyes overseas expansion following Roadchef deal

Leon

Leon has plans to expand its overseas operations after signing a major deal with service station operator Roadchef. 

The fast food chain last week signed a deal that will see them open an additional 10 sites across Roadchef’s 30-strong service station network, and the firm has now said that this could lead to similar roadside operations further afield.

It is reported that the brand will look towards both Europe and the US as it targets the vast American drive-thru market.

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The firm’s founder and CEO, John Vincent, has been encouraged by the response to roadside operations in the UK.

And he claims that now the commercial viability of the brand in roadside locations has been established he is confident about further expansion.

He said: “The response has been even more enthusiastic than I expected. People have been evangelical about what it means to them – many have told me they choose their routes just to eat there.”

He added:  “The response gives us confidence that we will be able to replicate the success in the US, where the drive-thru and drive-to culture is so strong.”

Currently Leon operates a total of 56 restaurants, including 10 overseas in locations such as Amsterdam, Utrecht, Oslo, Gran Canaria and Washington D.C.

Tags : LeonMotorway service stationRoadchef
Patrick Cremona

The author Patrick Cremona

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