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Ali Group restructures Comenda sales model for the UK again

Comenda

Ali Group has restructured the sales model for its Comenda warewashing business in the UK for the second time in less than 18 months.

The brand yesterday parted ways with Hubbard Systems, which had been responsible for sales and support since June 2017. It took over the business after Ali Group closed Dawson MMP, which had been selling the brand for a number of years up until that point.

Comenda is now in the process of setting up a UK operation, which is currently understood to be led by UK brand manager Jonathan Mellor.

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Simon Aspin, managing director of HTG Trading, which owns Hubbard Systems, confirmed the split and said the partnership had not achieved the results it was hoping for in the past 12 months.

“The market during the past 12 months has been difficult, and sales have not been as encouraging as either Hubbard Systems or Comenda would have wanted,” he said. “With the establishment of a Comenda operation in the UK, it makes sense to transfer the business there. Naturally Hubbard Systems will continue to support Comenda in any way we can, during the transition period and afterwards.”

Hubbard Systems still has a relationship with the Ali Group through its distributorship of Scotman ice machines. That partnership is unaffected by the Comenda decision.

Tags : Ali GroupComendaWarewashing
Andrew Seymour

The author Andrew Seymour

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