McDonald’s UK&I has announced a trial for its first ever plant-based burger – the McPlant – which it claims will deliver “the same great taste and experience” as a regular burger.
The new menu item has been three years in research and development, with the company saying it put “taste and quality” as the top of the brief.
The plant-based patty has been co-developed with Beyond Meat and features vegan cheese based on pea protein that tastes like its iconic cheese slices, as well as a new vegan sauce.
The UK is the latest market to introduce the McPlant plant-based burger since McDonald’s officially unveiled its global ‘McPlant’ platform in 2020.
Based on feedback and expectations from local customers, the UK version is fully accredited as vegan by the Vegetarian Society to ensure it meets the highest vegan standards.
Allaying concerns over the equipment used to produce the burger, McDonald’s confirmed it is cooked separately from other burgers and sandwiches using dedicated utensils.
Michelle Graham-Clare, chief marketing officer at McDonald’s UK and Ireland said: “We’re so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.
“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”
McPlant will initially be available in 10 restaurants in Coventry from 29 September, before rolling out to a further 250 from October. It will be introduced nationwide from January 2022.