Amadeus will use new pre-order and pre-pay technology at its venues, as event business resumes for the caterer. Zapaygo’s mobile app will make its debut at the Champions of Boxing event at Utilita Arena Birmingham on 28 August.
The news comes as the NEC Group signs a multi-year deal with mobile pre-order and payment app Zapaygo, making it the exclusive food and beverage pre-purchase partner for Amadeus at NEC Group venues.
The new technology gives customers the option to pre-order and pre-pay for food and drinks at events at the National Exhibition Centre (NEC), International Convention Centre (ICC), Vox Conference Venue (Vox) and Birmingham’s two arenas.
Kevin Watson, MD at Amadeus, said: “We are delighted to have pre-order app Zapaygo as a long-term partner for Amadeus. This innovative technology will work seamlessly alongside our cashless strategy throughout all NEC Group venues.
“We look forward to offering our customers greater choice in how they purchase from us, speeding up service times and reducing queues, while keeping our team and customers safe in a post-Covid world.”
Providing a contactless service is key and both Amadeus and Zapaygo have come together to ensure event visitors can pick up their pre-ordered items safely and swiftly from designated collection points at venues, reducing waiting times at bars and restaurants.
Mike Fisher, vice chairman of Zapaygo said: “Innovation and enhanced customer experience are passions held strongly by both Zapaygo and the NEC Group.
“The new partnership enables us to continue to drive excellent customer service and consumer benefits as we connect the significant networks both organisations interact with.”
Amadeus caters for 7m visitors a year at the NEC Group’s five venues and more than 30 venues across the UK including visitor attractions, exhibition venues and conference centres.