Amadeus has secured a contract with Farnborough International Exhibition and Conference Centre worth over £12m to provide exclusive catering services at the venue.
The seven-year term will see Amadeus run all retail catering at exhibitions, conference and banqueting catering, as well as hospitality at live events.
Amadeus will bring a range of exciting innovations to the venue including street food concepts, retail concepts worthy of the high street and technology solutions designed to enhance the customer experience.
A conference and banqueting offer boasting nutritionally balanced menus to enhance delegate performance and a bespoke online menu selector will also ensure the centre’s catering stands out from the competition.
Farnborough International – which operates the 20,000 square metre exhibition and conference venue – delivers industry-leading aerospace events including one of the world’s biggest and high-profile trade shows, Farnborough International Airshow.
The contract will also see Amadeus deliver catering at the biennial event, with the next Airshow set for 2020.
Kevin Watson, managing director of Amadeus, said: “The quality of food is a really important factor for both clients booking event space at the venue and the customers that come to these evets. As a team we understand the unique challenges catering at an exhibition venue brings – peaks in visitor numbers and ever-changing customer demographics require the business to be agile, constantly reacting to the schedule of events taking place at the venue.
“We also know how important food is when it comes to selling venue space and conferencing facilities, developing bespoke menus tailored to visitor profile and spearheading advances in the conference catering space.”
The contract adds to Amadeus’ growing portfolio, which includes catering for four million visitors a year at the NEC Group’s five world-class venues and over 30 venues across the UK including visitor attractions, exhibition venues and conference centres.
In addition, Amadeus caters for hundreds of corporate events every year and a number of internationally-renowned sporting tournaments.