Lemon Pepper Holdings, a master franchisee and brand partner of Wingstop, has agreed a ‘trilogy’ deal with retail property developer Hammerson to open three new regional locations.
The move is part of a strategy to double the size of its current store network from 10 to 20 by the end of the year.
Restaurants will open at Bullring in Birmingham, The Oracle in Reading and Cabot Circus in Bristol over the coming months, taking the QSR chain’s UK portfolio to 13.
Wingstop operates more than 1,500 locations worldwide, but only entered the UK market two years ago.
Its most recent opening came at the end of last year when it put down roots in South Kensington, London.
In Birmingham, the company will take over a unit vacated by EAT – the chain owned and rebranded by Pret – while in Reading it will move into a site formerly occupied by Chik-Fil-A.
Tom Grogan, director of Lemon Pepper Holdings, said: “We are delighted to have agreed this significant three site deal with an institutional partner such as Hammerson. This trilogy provides us with accelerated regional presence in high profile locations over the next two quarters.
“Since Covid-19 hit early last year our business has evidently faced challenges, yet our team and model has been able to quickly adapt for accelerated growth in off premise transactions. We are now well capitalised to take advantage of an adjusted real estate market and we are on track to open 10 locations this year.”
Further regional openings are set to be announced in the coming month, with the company already confirming that it will open locations in Canary Wharf and Kingston-Upon-Thames, the latter at a unit vacated by Pizza Hut.