Asian fried chicken chain wings its way to the UK market

Monga Fried Chicken

A leading Taiwanese fried chicken chain has set foot in the UK market by opening a debut store in London.

Monga Fried Chicken operates 40 restaurants across Taiwan, America and Canada but has never targeted the UK market before. The new site is also its first in Europe.

The chain has taken a 750 square foot unit on Macclesfield Street with space for approximately 30 covers.

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The Chinatown site offers its range of Taiwanese fried chicken with five flavour options, alongside Taiwanese beer.

Designed by an in-house team from Taiwan, the restaurant interior includes the core colours of gold, black and white. A Taiwanese local opera mask of Guan Jiang Shou, a mythical figure in folklore alleged to be the guardian of the King of Inferno in Taiwanese Buddhist tradition, also features within the restaurant design.

The brand takes its name from the Wanhua district, also known as Monga, the birthplace of Taiwan culture.

Also encompassing East Asian culture and traditions, its logo features Taiwanese TV host and celebrity, Nono, who created the brand alongside declared ‘King of Taiwanese fried chicken in the South’, Mingdao Liu.

Dragon Chan, European master franchisee of Monga, said: “Having seen the success of Monga in North America, I wanted to bring this successful Taiwanese brand to London and couldn’t think of a better destination than Chinatown London. We are delighted to sit alongside many leading Asian restaurants and bringing the West a flavour of the East.”

Tags : chainLondonMonga Fried Chicken
Andrew Seymour

The author Andrew Seymour

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