Australian foodservice operator Retail Food Group Limited (RFG) has concluded a Master Franchise Agreement for the UK that will see its Crust Gourmet Pizza and Donut King Brand Systems businesses rolled out in the UK.
The Brisbane-based outfit has not yet revealed the identity of the master franchisee, but confirmation that a deal has been struck signals the start of a push to expand in the UK.
From humble beginnings in 1989 as the owner and manager of around 50 Donut King and bb’s Café outlets, Retail Food Group is now Australia’s largest multi-brand retail food franchise owner, developer and manager, with a network of more than 2,500 outlets across 12 Brand Systems and 81 territories.
RFG chief executive international, Mike Gilbert, recently said that RFG felt the time was right to introduce a selection of its retail food brands to UK shores.
“We’re excited to replicate our successful Australian operations in the UK and accelerate the growth of brands like Gloria Jean’s Coffees, Donut King, Crust Gourmet Pizza Bar, Brumby’s Bakery, Michel’s Patisserie, Pizza Capers Gourmet Kitchen, Cafe2U and It’s A Grind in the region,” he said.
RFG’s international expansion model is based on recruiting Master Franchise Partners who purchase a licence to develop a certain Brand System in a defined territory, and provides the company and local partners with the opportunity to forge sustainable alliances.
“Our franchise partners enjoy the benefits of working with Australia’s largest multi-food franchisor every day, dealing with our expert management teams, enjoying supply benefits from increased scale and gaining access to best-in-class initiatives,” said Mr Gilbert.
RFG claims to have an integrated approach to sourcing, roasting and distributing high-quality coffee, and owns the premium Di Bella Coffee Co brand.
A key strategy that is driving the group’s global growth is its ‘hub network’, which provides a platform for fast tracking coffee and brand system expansion in international markets, while also more efficiently servicing the company’s existing markets.
RFG recently announced a Middle East Hub which will allow the company to grow a substantial commercial coffee enterprise throughout the MENA region, while enabling the group to more efficiently service and grow brand system franchise networks in the Gulf.
“We currently have hubs in Australia, New Zealand, the USA and the Middle East, and will be looking to replicate them in Asia and Europe, to realise significant untapped commercial coffee opportunities in these markets,” said Mr Gilbert.