Baron will raise equipment prices by 3% from January 2018

Baron at The Professional Nursery Kitchen 1

Heavy duty cooking equipment manufacturer Baron has informed customers that it will be raising its prices by 3% from January 2018.

It is the first time that the Ali Group brand has increased its prices since 2014. It was one of the few high profile catering equipment manufacturers to hold prices last year, with many of its competitors adding between 5% and 12% to the cost of their equipment as they battled severe currency volatility in the wake of the Brexit vote.

Tony Aris, sales director at Universal Foodservice Equipment, the UK importer of Baron, said the brand’s factory in Italy had notified it of the rise and stressed that it had been some time since it put up costs.

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“This is the first price increase from Baron for three years and is a testament to Baron’s production improvements over the years and their wish to pass on to the market all savings possible, which they have achieved,” he said. “This price increase covers all products in the current price list.”

Baron has been upgrading its flagship 700 and 900 series of cooking equipment, and this will be on display for the first time at HOST Milan next month, where it is exhibiting on stand M11 N12 in Pavillion N.5.

“This year Baron will be showcasing the prototypes for completely new ranges and styles for the 700 and 900 series cooking equipment. It is the first major change to the look and performance of the products for many years, and from first impressions they have produced another winner.”

The new range will be available from production in the second quarter of 2018, Mr Aris said.

The current 700 and 900 cooking lines, meanwhile, will be kept in production until the end of next year after which they will be replaced by the new ranges.

To give customers an idea of like-for-like prices, the new ranges launched at HOST will be approximately 5% above current prices, with final prices to be announced in 2018.

Mr Aris said the higher price reflects the additional features and benefits built into the ranges compared with existing models.

Tags : Ali GroupBaroncatering equipmentcooking equipmentHostranges
Andrew Seymour

The author Andrew Seymour

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