Brewhouse & Kitchen has labelled the Eat Out to Help Out scheme the ‘icing on the cake’ after crediting it with driving a faster recovery in sales across its business.
The 22-site brewpub group claims that sales have grown by 115% during the first six days in which the initiative has been running.
Following its staggered reopening, the group had already achieved growth of 6% during its first four weeks of trading, with last week alone generating a 29% rise in business versus the same period last year.
The firm said the strong start was down to the “considerable amount” of engagement and development with the team during lockdown period, ensuring it was “battle-ready” for a strong reopening.
This included making it a priority to ensure guests had full confidence that the Brewhouse & Kitchen experience would be safe.
Its payment at-table platform has led to a significant uptake in customers buying from the entire portfolio, as they can now browse through its range of craft beers, gin and ciders at their convenience.
Kris Gumbrell, CEO of Brewhouse & Kitchen, said: “Food sales have been very strong through the week and we saw growth continue every day through Thursday, Friday and Saturday across the group. To have been showing growth prior was really pleasing, but the Eat Out to Help Out scheme has been the icing on the cake for our business.”
The South Coast presence of the group has been a particular advantage, whereas London has been more challenging; despite this, its Highbury and Islington sites that are open are trading ahead of forecast and it is planning to launch a local delivery service, the chain said.
The group now has 17 out of its 22 pubs open and trading, with plans to open the remaining sites in the coming weeks.