BaxterStorey has opened the doors to its first independent coffee outlet, in Manchester Piccadilly Place.
The newly refurbished outlet, called The Coffee Hive, is located directly opposite Manchester Piccadilly Station and boasts a nutritious all-day grazing menu, including fresh snacks, sweet treats and plant-based alternatives.
BaxterStorey has a good understanding of what its customer base is likely to be as it used to operate a third party brand from the same unit.
Operations director, Judith Tutton, said: “We operated a Starbucks franchise for many years in this location and have many loyal customers. The Covid-19 pandemic forced us to close for many months, so we are delighted to have launched our new venture, The Coffee Hive, and bring this exciting new space to Manchester city centre.”
Jeremy Wood, regional managing director, added: “We are very aware of the demand for great tasting coffee and nutritious breakfast and lunch options, and it’s been brilliant to work alongside local suppliers to create a fresh, seasonal grab and go offer for the local community.”
The shop will serve BaxterStorey’s in-house 100% Arabica and Fairtrade certified coffee brand, Coffee Society, which is brewed and roasted by a highly skilled team of baristas, developed in close partnership with the Sol & Café Cooperative in Peru, where its beans are grown and picked.
The beans are then roasted in the world’s first Carbon Neutral Gold Standard roastery in Glasgow. Working with One Carbon World, it offsets the emissions through a tree planting project in Uruguay and a wind energy project in India.
The Coffee Hive is open between 8am and 2.30pm Monday to Friday.