UK plant-based company, Meatless Farm, has announced its first foray into the food-to-go market.
Its new plant-based meatballs will take centre stage at Mexican eatery, Benito’s, in a Mexican albondigas meatball soup.
The Meatless Meatballs, made from pea protein, will join fresh carrots, potatoes, courgettes, coriander and jalapenos in a chilli broth, for a January dish, driven by the growing demand for meat alternatives.
In the food-to-go category, demand for meat alternatives is estimated to have risen in value to £21.2bn in 2019, 3% higher than in 2018.
Mike Pearson, Benito’s CEO says: “It’s important we’re answering consumer demand for healthy, vegan-friendly on-the-go options. Meatballs are extremely versatile and Meatless Farm’s range has enabled us to deliver a new dish that doesn’t sacrifice on taste, texture, nutritional profile or cooking process.”
Sarah-Jane Virr, account controller at Meatless Farm says: “We launched our Meatballs to help operators expand their plant-based menu options and we’re thrilled to be working with such an innovative operator as Benito’s.
“We know from our own research that 39% of British consumers are more likely to visit a foodservice outlet if they know that it’s introducing a new plant-based menu option. There’s still a huge potential for plant-based in the food-to-go sector.’’
Meatless Farm spent over two years blending, researching, experimenting and trialing different recipes and ingredients to create their range, which also includes sausages, mince and burgers.
It considers itself a serious contender in the global plant-based market, alongside US groups Impossible Foods and Beyond Burger.