Fried chicken and waffle chain Bird is offering a discount across its entire food menu for the rest of the month after introducing its own version of the government’s Eat Out to Help Out scheme.
The chain said that customers will be entitled to 20% off their bill when they dine in at any of its restaurants between now and the end of the month.
The initiative takes its inspiration from the original Eat Out to Help Out Scheme, which the government rolled out last year to support the reopening of businesses after the initial lockdown period. It gave customers 50% off the cost of restaurant meals.
Bird said it hopes that its offer “gives a little back” to loyal customers and helps it to gain new fans.
As part of Bird’s long term expansion and development plans, the company has spent lockdown refitting its Islington branch and revamping its menu.
Bird is also opening three new sites outside of London, including one in Gillingham and two in Portsmouth.
Ashley Woodhouse, operations director at Bird, said: “The support for Bird has been incredible over the past 18 months and as a business, we’re always looking at ways to keep the soul in Bird.
“We’re passionate about engaging with our audience through our social platforms and giving back to our customers through numerous competitions, events, promotions, and our latest savings scheme, Eat Out & We’ll Help Out.”