Birmingham kitchens tipped to go into overdrive for Commonwealth Games


More than 10 million takeaway food orders are predicted to be placed in Birmingham during the 11-day Commonwealth Games event currently taking place in the city, according to research conducted by online takeaway ordering app, Foodhub.

The international sports tournament, which began yesterday, will see more than 70 countries and territories compete for glory in the competition, and is expected to bring thousands of tourists to the city.

Research showed that pizza is the cuisine that Brummies love most (17 per cent), despite the city being home to the Balti curry, a fusion dish said to have been invented in Birmingham in the 1970s.

Story continues below

Following closely behind is Fish and Chips (14 per cent), with Indian cuisine rounding off the top three as the favourite food of 13 per cent of respondents.

One in 10 people (11 per cent) from the Birmingham area have said that they order a pizza from their local takeaway every day.

Ardian Mula, CEO at Foodhub, said: “The Commonwealth Games is such an exciting sporting event where families and friends will be gathering to watch together. Food is similar in that it also brings people together and is the perfect accompaniment to any sporting event or family occasion.

“Our research means we can confidently predict that over 10 million takeaway food orders will be placed at restaurants in Birmingham over the course of the 11-day Commonwealth Games.

“It might be home to the Balti but there’s a lot more to Birmingham than just curry.”

Other cuisines favoured by those in the city were burgers (11 per cent), Chinese (6 per cent), Italian (5 per cent), kebabs (4 per cent), fried chicken (4 per cent), Thai (3 per cent) and desserts (1 per cent).

Tags : Commonwealth GamesdeliveryFoodhubtakeaway
Joshua Walton

The author Joshua Walton

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Foodservice Equipment Journal