Light equipment specialist Mitchell & Cooper has implemented a brand refresh that it hopes reinforces its 137-year history while embracing modern trends and innovations.
Since its formation in 1879, Mitchell & Cooper has strived to combine high quality British manufacturing with innovative product development. Its portfolio includes the Bonzer barware brand, which is well-established in the market.
The brand refresh includes a new logo, which utilises clear, bold type while putting the company’s long history at the forefront.
The central M&C stamp that now sits above the Mitchell & Cooper name is reminiscent of British industry and manufacturing; offset with a bolder, brighter blue that echoes Mitchell & Cooper’s focus on trust and openness. Finished in a flat style, the logo also reflects modern design and thinking, according to the company.
“Mitchell & Cooper has always been a company proud of its heritage, and of the quality of our products and the innovations that we’ve brought to market,” says Guy Cooper, managing director of Mitchell & Cooper.
“Our new logo helps to reinforce the ideals that have formed and shaped our way of working, but also updates our identity to reflect modern times and our focus on developing new and exciting products. As we look forward as a company, I am proud to see the new logo stand as a testament to both our past, and future.”
To continue their focus on refreshing the Mitchell & Cooper brand, the company is also re-developing its website to better serve their customers, with the launch scheduled for later in the year.