Boparan signs first Slim Chickens franchise partner and eyes fast track roll-out

Slim Chickens Cardiff 2

Boparan Restaurant Group (BRG) has signed its first partner as the group seeks to accelerate the growth of the Slim Chickens chain in the UK.

BRG has entered into a franchise development agreement with JRK Restaurants, which will allow the new business to initially open five outlets across the south coast, over the next four years.

JRK is an established, London-based outfit that already has interests within the food and hospitality franchise sectors and has joined forces specifically to partner with BRG on the Slim Chickens brand.

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BRG has overseen seven openings in London, Birmingham, Bristol, Cardiff and Kent in just two years and is keen to scale the brand’s presence though franchise agreements.

Judd Williams, franchise director at BRG, described the partnership with JRK as a “significant” move.

“As a result of this new signing, we have taken the first steps in our ambitious sub-franchise plans to fast track the roll-out of Slim Chickens and introduce the brand to more towns and cities across the UK.”

Karim Kassam, chairman of JRK, said: “Slim Chickens is undoubtedly one of the most exciting brands in this country and we are pleased to partner with BRG to increase Slim’s presence across the UK. We already have a site in mind for the opening of the first franchised Slim Chickens outlet and expect to make an announcement within the next couple of weeks.”

Fast casual chain Slim Chickens hatches UK growth plan

Tags : franchiseoperatorsSlim Chickens
Andrew Seymour

The author Andrew Seymour

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