Boparan Restaurant Group is set to open its first restaurant super-hub after snapping up a number of well-known restaurant brands in the last few years.
The company will launch The Restaurant Hub – a multi-brand dining destination – in Sainsbury’s Superstore on Selly Oak Boulevard in Birmingham next week.
The Restaurant Hub features five of BRG’s most popular high street restaurants including the new Caffe Carluccio’s concept, Gourmet Burger Kitchen, Slim Chickens, Ed’s Easy Diner and, in collaboration with Deep Blue Restaurants, Harry Ramsden’s.
Boparan said it will offer “unrivalled flexibility”, allowing guests to mix and match dishes from any of the participating brands, for both dining in and home delivery.
Designed by Cada Design, the 180-cover communal dining space provides a contemporary interpretation of a food court and a vibrant marketplace of multiple brands and different cuisines.
Each brand will showcase its signature dishes for eat-in, take-away and delivery.
Satnam Leihal, managing director of Boparan Restaurant Group, said: “The Restaurant Hub brings our and our partner’s most popular brands together in one place, offering diners the chance to access an array of signature dishes and to mix and match all their favourites in one meal occasion.
“We have ambitious growth plans and are actively looking for city centre, travel hub and neighbourhood sites across our brands.”
The Boparan Restaurant Group comprises nine diverse brands, with over 100 sites across the UK.
As well as standalone restaurants, the group is expanding into retail with a trial partnership in three Sainsbury superstores.