Bounce Ping Pong Ltd, the parent company of sporting foodservice chain Bounce, is to be renamed Social Entertainment Ventures Ltd, as part of a global expansion plan that involves opening a string of new sites.
Bounce has made a name for itself in the London market by combining ping pong with a bar and restaurant concept, targeting the social entertainment market.
The rebrand is the corner stone of an ambitious growth plan for the company, who will be announcing the launch of three new exciting concepts and seven new venues by the end of 2018. Longer term plans include opening 20 new venues by 2020.
Founder Adam Breeden (right), who also previously co-founded All Star Lanes and Flight Club, believes now is the perfect time to grow into new territories and new concepts.
He said: “Being at the forefront of the social entertainment industry for many years means we can now encompass a greater range of concepts in different territories. Now is the time to leverage our extensive experience to bring to market more concepts within this fast-growing category, as well as embark on a more ambitious roll out plan. The name change reflects our position as the global market leader and innovator.”
The expansion plan will see the company target North America, Hong Kong, China and Middle East.