Brakes has opened a fully-equipped innovation centre, which it will use to develop, grow and support its customer base.
Situated in Reading, Berkshire, the 1,000 square metre facility is a collection of spaces where people can meet, taste and innovate.
At the heart is a food market where visitors can explore highlighted products from the extensive Brakes range.
In keeping with the Brakes ‘for chefs by chefs’ philosophy, the space also includes an innovation kitchen where a team of 13 chefs is on hand to help train, develop and support customers, providing access to ideas and solutions on an individual basis.
The team is backed up with audio-visual support and the use of six fully-equipped training bays that will be employed to train and advance chefs across the country.
“This new facility has been designed very much with our customers in mind and our team of chefs has been involved at every stage to ensure this facility works for us and them,” explains Brakes’ food marketing manager, Becky Hover.
“The innovation centre is a fantastic space where we can work together to help train, develop and support caterers and their food business through a more tailor-made and relevant approach. We are sure it will have a bright future.”