Deliveroo has vowed to expand its services into around 100 new towns and cities in 2021 – giving more restaurants around the UK the chance to leverage delivery sales.
If the company meets its targets, it could mean around four million more people will be able to access Deliveroo for the first time in 2021.
Separately, the firm said it is looking to double the number of Editions sites – shared kitchens that it operates remotely – globally this year.
Areas that Deliveroo plans to launch its services to include Yeovil, Bangor (Northern Ireland), East Kilbride, King’s Lynn, Scarborough, Llanelli and Exmouth, after seeing customer demand for delivery services rise over the past year.
Deliveroo’s logistics expertise has helped people access hot food from thousands of restaurants who have signed up to the platform, as well as providing essential groceries and household items during the pandemic.
The delivery company will also be expanding its reach in around 150 of the areas it currently operates in, such as Glasgow and the Home Counties.
In the past year, 20,000 new restaurant partners have joined Deliveroo and the company has launched 36 new grocery partnerships, covering around 1,600 UK sites on the platform.
Carlo Mocci, chief business officer UKI at Deliveroo, said its investment will also allow restaurants without their own delivery capabilities to stay open in towns across the country and also provide opportunities to boost revenue for restaurants that are unable to offer dine-in service to customers.
“With further lockdown measures now in place across the UK, we want to do everything possible to help households get the food they need and want and play our role to make sure families across the country have a wide selection of amazing food, drink and household products to order in as little as 30 minutes.”
Deliveroo has extended measures to support restaurants during the lockdowns, including dedicated marketing campaigns, reduced joining fees, faster payments and 0% commission promotions.