Fulham Shore is exiting the Bukowski Grill franchise business it operates after deciding the venture no longer fits with its core strategy.
The group signed a three-year franchise agreement with the owners of the Bukowski brand at the end of 2015 and there was an expectation from the market that it would go on to open more than the single site in Soho that it has.
But the company has been carrying out an in-depth review of the business since March and management confirmed this morning that it has opted to offload the franchise.
“In order to simplify operations and focus on the group’s core brands, Fulham Shore has taken the decision to sell its Bukowski franchise and site in D’Arblay Street, Soho,” said chairman David Page.
The Bukowski brand is built around a charcoal grill concept. Fulham Shore only managed one store, but there are two other restaurants in London that continue to be operated by the owners.
Fulham Shore was paying 5% of the restaurant’s revenue to have the franchise, along with an upfront franchise fee of £8,500.
At the time of the agreement, the franchise appeared to have benefits for Fulham Shore’s Franco Manca business, after management revealed that Bukowski’s central kitchen would prepare and supply certain ingredients to the pizza chain for an agreed price. It was initially anticipated that the value of those ingredients were worth £200,000 per annum.
Mr Page said that Fulham Shore would provide a further update on the sale of the Bukwoski franchise site in due course.