Harry Ramsden today received a huge boost to business after striking a partnership with Mecca Bingo to roll out its offering to more than 70 locations across the UK.
Its ‘Proudly Serving Harry Ramsden’ concept will be available in Mecca outlets from Aberdeen to Exeter, serving fish and chips as well as selected items from its current menu.
Mecca will also make the Harry Ramsden’s offering available to customers via home delivery in selected areas.
‘Proudly Serving Harry Ramsden’ is a new branded menu proposition for restaurant, pub and catering partners in the UK.
It is the latest attempt to diversifying its core own-branded restaurant offering having earlier this year opened The Laughing Fish by Harry Ramsden with franchise partner Resorts World Genting Malaysia.
The Laughing Fish by Harry Ramsden is a new pub restaurant concept specifically designed for tourism and leisure environments, offering a traditional British pub with a classic pub food menu and an adjoining Harry Ramsden takeaway.
Malcolm Heslop, business development manager for Harry Ramsden, said: “Our aim is to make Harry Ramsden’s as accessible to as many people as possible because it is a much-loved brand with many loyal fans both at home and overseas. To that end, we’re always looking for new and innovative ways to expand and share our menu with existing and potential diners.
“With the loyal and dedicated following which bingo enjoys, Mecca is an ideal partner for us, so we’re delighted to be bringing a selection of our dishes to customers in their clubs around the country, through our ‘Proudly Serving Harry Ramsden’ concept.”
Mecca Bingo’s national food and beverage manager, Cath Hannam, added: “It’s incredibly exciting to bring two iconic British brands together, merging traditions and giving our customers the opportunity to enjoy world class fish and chips whilst they play. Our teams have been working hard behind the scenes to get everything ready and we know our customers will love the partnership as much as we do.”