Gordon Ramsay has signed an exclusive deal with travel hub F&B operator SSP to launch a premium grab-and-go concept for airports worldwide.
The new concept will be called ‘Gordon Ramsay Plane Food To Go’ and will represent a “significant innovation” in the grab and go category in travel, according to SSP.
Mark Angela, chief commercial officer for SSP, said: “Gordon Ramsay has some iconic dishes for which he is known across the world and we’re very excited to be working closely with his team to make sure these become an integral part of the Gordon Ramsay Plane Food To Go customer experience.
“Gordon pioneered the idea of quality take-on-board meals with his Plane Food picnics eight years ago. He’s got lots of ideas about creating high quality, healthy food to take on the plane in easy to eat formats, and together we’re going to take that to the next level.”
SSP hinted at the deal earlier this when it revealed in its financial results that it had secured a deal with the chef involving restaurants in the air sector.
Ramsay himself said: “Plane Food To Go is a truly revolutionary concept that will roll out worldwide and build upon the massive success of the original Plane Food dining experience from London Heathrow’s Terminal 5. As someone who is always in a different airport terminal every week, I know first-hand how much Plane Food To Go will enhance every on-the go travellers’ dining experience.”
SSP values the travel food and beverage market in airports and railway stations at approximately £14 billion.