Hobart UK confirmed this morning that it has now aligned its Warewash and Cooking divisions into a single sales and administration operation known simply as the ‘Hobart Equipment Division’.
The company, which is part of ITW – the UK’s largest catering equipment provider according to FEJ’s latest ‘State of the Nation’ report – says the move will allow it to leverage new commercial opportunities and strengthen relationships with external partners.
It aims to create a larger and more effective sales force to increase and improve the number of active sales contacts across the whole market.
Warewashing has always been a significantly larger portion of Hobart UK business, so the restructuring is likely to lead to a more balanced and holistic operation overall.
In addition, Hobart said that new appointments within the sales development team will enable it to offer stronger support to its key customers and distribution partners and facilitate a mutually beneficial relationship.
The new organisation will be run by the existing directors, while David Riley will continue as managing director and head up the newly-formed organisation.
He said: “The joining of the two divisions will have a synergistic effect as we utilise the abilities of our team to maximum effect. We will be able to optimise our sales efforts ensuring our customers obtain the most value from dealing with Hobart.”
Cooking chief Iain Munro takes on the wider role of business development director encompassing the national account team, the projects department and the newly appointed product specialists.
His responsibilities will include raising awareness and specification of the Hobart product portfolio via consultants and design houses, from drawing board to final supply and in close cooperation with our distribution partners.
Tim Bender will maintain his role as sales director with the regional operations including Hobart Independent, which will continue to report to him.
The Hobart Regional operations will still offer local support and assistance to the national account and project teams while maintaining their primary role of working successfully with the company’s distribution partners.
The Hobart Independent team will also continue to supply dedicated Ecomax products exclusively via the dealer channel.