Lincat has penned an exclusive licensing deal with Sous Vide Tools for the UK rights to five of the company’s most popular product lines.
From today, trade customers will only be able to purchase Sous Vide Tools’ I-Vide Plus, Fresco 300 vacuum packing machine, Fresco 400 vacuum packing machine, 14 litre water bath and 28 litre water bath directly from Lincat.
Dealers will still be able to buy all other Sous Vide Tools products direct from the Lancaster-based company, however.
The move once again illustrates Lincat’s willingness to enter into exclusive resale deals for equipment that is different to what it currently produces under its own labels, as it did with Synergy Grill at the start of this year.
Chris Jones, group managing director of Lincat, IMC and Britannia (main image), said the company is eager to capitalise on a sous vide trend that continues to grow in popularity and the tie-up with SVT makes perfect commercial sense.
“Our new partnership allows us to offer market-leading sous vide technology as part of our ever-growing product portfolio, which further strengthens our position as a one-stop solution for all commercial catering equipment,” he explained.
“Sous Vide Tools has an excellent reputation amongst dealers and end-users for its precision, innovation, reliability and expert support, and we’re delighted to be joining forces.”
Sous Vide Tools said the five products included in the agreement were all popular with its existing customer base but the partnership would potentially make them available to a much wider audience due to Lincat’s extensive trade reach.
Phil Dixon, commercial sales manager at Sous Vide Tools, commented: “Lincat will benefit from the knowledge and expertise that we have in the sous vide equipment market whilst its dealers, many of whom have not bought from us in the past, will have access to products that do not currently feature in the Lincat portfolio. And, of course, dealers old and new will still benefit from the great warranties, service, training and support for which Sous Vide Tools has gained such an enviable reputation.”