U-Select rebrands as Foodservice Equipment Rental

Kirstie Lassallette-Desnault, global head

U-Select, the pioneering long-term catering equipment rental company, is today rebranding as Foodservice Equipment Rental.

U-Select will now become part of the worldwide Foodservice Equipment Rental family in the USA and Middle East.

The Foodservice Equipment Rental brand provides a clear and effective way of communicating exactly what the company offers to anyone with a need for catering equipment.

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The company stressed that the new name won’t change anything for existing customers – they will receive the same great products, service, equipment rental plans and their customer support system will continue to deliver high levels of service.

The rebrand also coincides with the launch of a new website, which can be accessed HERE.

Kirstie Lassallette-Desnault, global head of Foodservice Equipment Rental (main image), said: “Our worldwide brand is synonymous with helping foodservice operators get the catering equipment they need fast, with fewer hurdles and less upfront outlay.”

Ms Lassallette-Desnault said that existing customers would see no difference in their service, and new customers coming to the brand would see no difference in the offer.

“Our core offer will be one-to-five-year rental contracts. Small and medium sized businesses can manage their equipment spend by taking on simple weekly payments and have a chance to secure what perhaps was before only aspirational brand-new equipment, which they might not be able to afford otherwise.

“Our offering also provides franchises, large venues, institutions, national chains, multi-site operators and many others an opportunity to have their preferred equipment while freeing up their capital, enabling them to grow more rapidly and assist with the management of their catering equipment estate.”

U-Select was launched in 2015, as a division of industry-leading PKL Group, the UK’s leading supplier of temporary and permanent modular kitchens, and commercial catering equipment for hire.

Established in 1988, PKL is vastly experienced in supplying thousands of items of commercial kitchen equipment to a wide variety of customers throughout the UK and around the world each year.

In 2019, PKL Group was acquired by Lowe Rental, a global leader in the supply of refrigeration equipment.

Lowe launched Foodservice Equipment Rental in the USA in July 2020, and quickly found success.

The rebranding of U-Select to Foodservice Equipment Rental is part of its ambitions to create a worldwide brand for long term catering equipment rental.

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Tags : Foodservice Equipment RentalLowe RentalPKLU-Select
Andrew Seymour

The author Andrew Seymour

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