UK diners are moving away from ‘hipster’ food trends according to Bookatable’s latest Quarterly Dining Trends Report.
The report claims British diners are suffering from ‘food fad fatigue’ and are now rejecting food trends that were expected to take the nation by storm.
The survey, which polled 2,000 Brits on their dining preferences, found that 74% wouldn’t pick the ‘unusual’ dish from a menu, while 57% aren’t bothered by new or alternative foods, feeling they cannot keep up with the latest food trends.
Chef patron at Tredwells, Chantelle Nicholson, said: “‘Food fad fatigue’ is now making its way into our own kitchens, with 86% of us admitting to never having made a ‘hipster’ or alternative meal at home. Most of those asked said keeping up with food fads is too time-consuming and expensive, while many admitted to preferring more traditional meals.”
Bookatable found that the most popular restaurants booked during the quarter were those moving towards offering diners sustainable locally-sourced foods. Restaurants topping the list included Aqua Shard, Hutong, OXO Tower Brasserie, Tredwells from Marcus Wareing and Jamie’s Italian.
The news comes after it was revealed that just 5% of Brits make restaurant decisions based on whether trending dishes or ingredients are available on the menu. Those aged between 18 and 24 were less likely to choose a restaurant based on whether they served alternative food options than those aged 35 to 44.
Head chef at Cigalon, Julien Carlon, added: “Our tastes and preferences are changing almost daily, but what is clear is that the UK is leading the movement towards lighter, more sustainable food. Our recent bug-inspired menu is just one of the ways we’re keeping up with this movement, which we hope to continue to push throughout the year. It’s definitely a higher priority for us than keeping up with food fads.”