The largest supplier of holding cabinets to chains such as Burger King, KFC and Subway has appointed a dedicated business partner for the UK market as part of a move that marks a shift in local distribution strategy.
Duke Manufacturing, whose vertical and horizontal hot-holding units can be programmed to specific temperatures and are well-used in the QSR market, has inked a deal with Bradford-based Victor Manufacturing that will give it more support on the ground.
The tie-up commenced at the start of the month, with Victor handed responsibility for Duke’s portfolio of hot-holding platforms in the UK, which will involve providing product pricing, availability, trial and loan units, order progressing and delivery.
Technical and operational support will be provided by Duke Manufacturing to Victor and its equipment distributors and end-user customers.
Duke said it expects the partnership to lead to enhanced product availability, competitive pricing, a high level of customer service and local support.
Warranty support for Duke’s products will continue to be provided by Network Catering Engineers.
Earlier this year, FEJ broke the news that the US-based outfit was looking for potential UK distribution partners as a way to target smaller, independent chains and access markets outside of its core customer base.
Duke is one of the most recognised and historic foodservice equipment names in North America, but unlike compatriots such as Middleby and Welbilt it has never established the sort of sales, marketing and distribution infrastructure that those businesses have in the UK, predominantly because the vast majority of its activity has been linked to fulfilling the global relationships it has with Burger King, KFC and Subway.