Almost 50 Burger King restaurants located at motorway service stations are set to take part in a trial allowing customers to place their orders with its kitchens en route to site.
The click-and-collect food ordering scheme, which utilises Preoday technology from QikServe, will be introduced at Burger King sites within Moto service stations from June.
It will mean that customers can browse menus on their mobile phone ahead of a stop at one of its locations, select a site and pick-up time, and pay for their order.
Their food will be ready at the specified time at special collection point or it can be delivered to their vehicles.
With lockdown restrictions in place, Moto said the ordering portal would help to protect colleagues and customers by minimising contact time.
Following the lifting of restrictions, it said the service would be ideal for customers wanting to speed up the process of buying refreshments on-site and avoid waiting in a queue.
Orders can be placed with multiple outlets, allowing collection times to be synchronised.
The pilot is starting with Burger King outlets, but Moto said other food brands would “rapidly” follow. It also partners with Marks & Spencer, Greggs and Costa Coffee.
Guy Latchem, IT director at Moto, said: “It’s our goal to provide an exemplary service and go that extra mile, ensuring guests enjoy their experience with us. Our new click and collect service will help us achieve this, removing the least enjoyable part of any motorway service area – the queue – and providing guests with the smoothest of customer journeys.
“As we look towards travel by car increasing, we see technology playing a key role in helping us reduce cash handling and promoting social distancing in our service areas.”
QikServe technology is also being used by TGI Fridays following the launch of click and collect and drive-by collection at a third of its UK stores.