Burger King UK has set out its roadmap on sustainability, food quality and ethics in a new charter entitled ‘Burger King for Good’.
The charter highlights the culmination of many years’ dedication to a number of programmes across the business to improve Burger King UK sustainability credentials, and its commitment to develop its food strategy, as well as its initiatives to champion diversity and inclusivity across the business.
Amongst the sustainability targets set out are goals to reach 100% recycled or certified packaging by 2025, 0% single use plastic by 2025 and a 30% reduction in food waste by adopting WRAP’s food waste roadmap.
The chain will also focus on sustainably sourced commodities including soy, palm oil, tea, coffee, timber and paper, in a bid to minimise the negative social and environmental impacts of its operational footprint.
The principles are aligned with the UN Sustainable Development Goals (SDGs) which aim to end poverty, protect our planet and increase prosperity for all.
The company said that Burger King for Good has been founded on the core principles of the company – the belief that as well as being tasty, affordable and accessible, food should be good for the planet, for those involved in producing and making it, those who serve it and for guests and communities as a whole.
Employee commitments have been set out as a key priority, with Burger King UK vowing to ensure it is a company for everyone, valuing the contribution that people with diversity, skills and expertise can make to all parts of the business, including supply chains.
Alasdair Murdoch, CEO of Burger King UK, said: “Now more than ever, we believe that fresh, good quality food is vital to the quality of our lives and the health of our planet. Being good to the planet, our people and guests is central to our values at Burger King UK, and despite the challenges faced by the pandemic, I believe this crisis has given us an opportunity to ‘build back better’ and drive through our company values, which are integral to sustaining our business for the future.
“The underlying aim of the Burger King for Good initiative is to be transparent, be accountable and work with others to ensure our business decisions are well informed and sound.”
The full charter is available to view here www.burgerking.co.uk/responsiblebusiness.