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Burgers risk losing reputation as affordable kitchen fayre

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Burgers are often thought of as being more affordable than other menu items, but as prices continue to rise at a faster rate than the average entree, this view may start shifting, it has been predicted.

Research house Technomic said price increases are true across a variety of burger types, including bacon cheeseburgers, veggie burgers and specialty burgers.

“Price increases are offering operators a form of relief as they struggle with rising labour and delivery costs, as well as limited growth through traffic,” said Charles Winship, manager of consumer insights at Technomic.

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“But continued price increases for burgers could ultimately cut into perceptions around their affordability and push consumers toward other options.”

Technomic’s research shows that 42% of consumers who eat burgers strongly agree that they have a preferred restaurant they almost always go to for burgers.

46% of consumers who eat burgers strongly agree that they’ve noticed price increases for burgers at restaurants over the past year

Meanwhile, 44% of millennials who eat burgers expect restaurants to offer at least one plant-based burger option.

Tags : burgersmenusTechnomic
Andrew Seymour

The author Andrew Seymour

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