Byron forced into reshuffle as CEO resigns from business

Byron’s CEO Simon Cope has resigned from his position as the burger chain looks to fully implement a turnaround plan following its CVA earlier this year.

Documents filed with Companies House yesterday show that Mr Cope’s directorship was terminated on Friday. He had been with the company for less than 18 months after joining from Wagamama, initially as managing director before becoming CEO. 

Chairman Mauro Moretti has reportedly taken over the role and will provide support to existing directors Russell Hoare, Steve de Polo and Adrian Saunders as they seek to expand the chain.

Mr Pope had high hopes for the business when he joined, insisting at the time that the company was in a strong market position.

“As the pioneers of proper hamburgers in the UK, Byron is uniquely well placed to take advantage of the significant growth opportunity that exists for premium brands in the UK’s casual dining market,” he stated.

Byron creditors voted through its CVA proposals in January this year, with the company going on to shut around 20 sites.

Following a financial restructuring of the business, it set out plans to implement a “complete overhaul” of its offer, through design, menu, service and experience, review its supply chain practices for both in-house and outsourced products to reduce cost, and introduce new tools to support labour management.

EXCLUSIVE: Byron vows “complete overhaul” of restaurant offer as new management team bids to put troubles behind it

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