Casual dining chain Byron has hired renowned chef and food writer Sophie Michell as its food and drink director.
In the newly-created role, Ms Michell will use her extensive experience as a chef, restaurateur, food writer, and television presenter to develop all of Byron’s food and drink recipes.
The company said she would also drive its menus into an “exciting new direction”.
Ms Michell has worked in professional kitchens for more than 20 years, including executive chef of Belgraves Hotel and Home House. She is also part of the team behind Gorgeous Kitchen at Heathrow Terminal 2.
As well as her success in the kitchen, she has forged a career as a food writer and television presenter publishing eight cookbooks and hosting successful TV shows such as Cook Yourself Thin.
Simon Wilkinson, chief executive at Byron, said: “Sophie’s appointment is the first key strategic initiative in our overall plan to position the brand to be the best in what is a rapidly changing market. Sophie has forged an impressive career and we are delighted she will be joining Byron as food director. Sophie’s expertise, passion and enthusiasm for food will put new ideas and energy into Byron’s recipes and menus as we drive the brand forward.”
Byron was acquired by fast-growing London-based alternative investor Three Hills Capital Partners last year and currently operates 53 restaurants in the UK.
Ms Michell said: “I am very excited to be taking on this new role at Byron. It’s a great brand serving food that is loved by its customers. I am really looking forward to working with Byron’s passionate team to develop and expand the food offering, injecting some new flavours, whilst retaining that familiar Byron taste.”