Café Rouge has driven growth in the traditionally challenging late afternoon daypart through seasonal afternoon tea offers developed with a range of different brand partnerships.
The casual dining chain said it had adapted its offer to attract a range of different consumers into its sites across the country.
Over the festive period, it partnered with Penguin Ventures to launch The Snowman afternoon tea inspired by the Raymond Briggs classic and the success of that agreement prompted it to launch a Vegan Afternoon Tea in partnership with Veganuary.
The offer included a range of high-quality savoury and sweet vegan treats, with the range of French ‘plantisseries’ proving very popular.
Additionally, Café Rouge launched a ‘cheese hotel’ pop-up – The Cheese Suite – in partnership with boutique apartment platform Cuckooz, to raise awareness of the extensive cheese selection on its menu, as well as its Cheese Afternoon Tea.
Jacqueline Fletcher, head of marketing at Café Rouge, said: “We pride ourselves on providing an exceptional customer experience and are constantly looking at innovative ways we can evolve our offer to get new customers through the door.
“Partnering with like-minded businesses, which share our values and place their trust in us to deliver a stand out experience that represents their brand, cultivates a symbiotic relationship that benefits all.
“Looking ahead, we’re determined to continue evolving our offer and identifying new partnerships that complement our high quality and drink offer.”
Café Rouge is part of the Casual Dining Group is predominantly a high street brand, but also operates in shopping centres and transport hubs.