Caffè Carluccio’s is to roll out 500 sites across the UK over the next five years as it opens its first branch in St Albans.
Brand owner Boparan Restaurant Group announced the ambitious expansion plans as the concept made its debut in a retail partnership with Sainsbury’s in St Albans.
Boparan will be targeting travel hubs, city centres and neighbourhood locations in the UK for the growth of Caffè Carluccio’s, with an aim to creating a challenger brand to the biggest coffee shop names on the high street.
Satnam Leihal, managing director of Boparan Restaurant Group, said: “We acquired Carluccio’s in May 2020 and are rebuilding the much-loved brand by evolving the concept whilst adhering to its authentic Italian routes. Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand.”
The partnership with Sainsbury’s encompasses three new in-store concepts. In addition to Caffè Carluccio’s, a hot and cold deli, Carluccio’s Counter, will launch later this month in Sainsbury’s Leamington Spa superstore.
Next month will see the debut of the multi-brand The Restaurant Hub, in Sainsbury’s Selly Oak superstore, featuring BRG restaurants including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.
The Carluccio’s brand was founded in 1999 by the late Antonio Carluccio and was acquired by Boparan Restaurant Group in May 2020.